One growth system across nine locations
Nine franchise locations ran nine inconsistent marketing efforts. One shared growth system standardized local visibility, ads and lead handling — revenue grew 34% network-wide.
+34%
Network revenue (illustrative)
+118%
Google Business actions (illustrative)
9/9 locations <60s
Lead response consistency (illustrative)
Background
Each location managed its own Google profile, boosted posts sporadically and handled enquiries on personal phones. Quality varied wildly by outlet.
Challenge
The brand looked different in every neighbourhood, ad budgets competed with each other, and head office had no visibility into which locations followed up on leads.
Strategy
Centralize the system, localize the content: one visibility architecture, one ads account structure, one AI-assisted lead pipeline — with per-location pages, reviews and offers.
Execution
- 01
Location page system: nine service-area pages with LocalBusiness schema and review feeds.
- 02
Google Business Profile program: posting cadence, photo standards, review responses.
- 03
Consolidated ads structure with geo-fenced budgets per territory.
- 04
Shared AI Lead System lead pipeline with location routing and head-office dashboard.
Results
Illustrative demo scenario — modelled on our playbooks, not a named client engagement: Google Business actions more than doubled, every location hit sub-60-second lead response, and network revenue grew 34% in eight months.
Franchise growth is a consistency problem. The dashboard mattered as much as the marketing — head office could finally see and fix weak links.
What we learned
- Local SEO
- Multi-location
- Dashboard
- Franchise
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