How Much Is a SlowReply Costing You?
Most businesses lose enquiries they already paid to acquire — to slow responses, no follow-up and a leaky funnel. Move the sliders to estimate what recovering that conversion is worth.
Your numbers
Leads across all channels each month.
How many enquiries become paying customers today.
Revenue from one customer (first order or lifetime).
Relative improvement. Instant response + persistent follow-up commonly lifts conversion 30–60%.
The leak
Potential extra revenue / year
$92,160
from lifting conversion to 11.2% — about 6.4 more customers a month.
- Customers / month now
- 16.0
- Revenue / month now
- $19,200
- Extra revenue / month
- $7,680
Illustrative estimate, not a guarantee. Instant response and persistent follow-up are among the most reliable conversion levers — here's why.
About the Lead Leak Calculator
What does the Lead Leak Calculator do?
It estimates how much revenue your business loses to low enquiry-to-customer conversion, and how much you could recover by lifting that conversion rate — for example through instant response and persistent follow-up. Enter your monthly enquiries, current conversion rate and average customer value to see the numbers.
How is the potential uplift calculated?
You set the assumed improvement. Instant response and automated follow-up commonly lift enquiry-to-customer conversion by 30–60%, so we default to a mid-range figure — but you can adjust it. The output is an illustrative estimate, not a guarantee.
Why does response speed affect conversion so much?
Leads decay fast. The business that responds first usually wins the deal, and enquiries that arrive after hours often go cold before anyone replies. Answering in seconds and following up every time captures leads you already paid to acquire.